News & launches
The latest from the maker community — stories, breakdowns, and weekly highlights.
5 indie launches that hit #1 this week
What they did differently — and what you can copy. From pre-launch email strategies to community-first launches, these makers cracked the code.
How Loop Notes got 1,200 emails before launch
Sara Lin built a waitlist of 1,200 verified emails using a 3-step campaign playbook. Here's the full breakdown with templates you can steal.
The new playbook for AI product launches in 2026
Audience first, demo second. The shift from 'build and they will come' to community-led launches is accelerating. Here's why.
Why your launch day doesn't matter (and what does)
The obsession with launch day is a trap. Top makers treat launch as a moment in a much longer journey. Data from 200+ launches tells the story.
Community feedback loops: the secret weapon
Products that iterate based on community feedback 3x faster growth. We analyzed the top 50 launches to find patterns.
From 0 to 500 upvotes: what the data says
We crunched the numbers on every launch that hit 500+ upvotes. Timing, category, tagline length, and maker activity all play a role.